If you feel like email marketing isn’t working for you, you’re not alone. We are in 2024, in a generation where people have less attention span and don’t prefer email as they did in the past. Many people think it’s a waste of time, but that doesn’t have to be true!
Key Email Marketing Statistics in 2024
- 4.48 billion email users worldwide
- The average open rate for an email marketing campaign is 36.5%
- Half of marketers say that email marketing is their most impactful channel
- Emails that are personalized increase open rates by 26%
- 81% of B2B marketers use email marketing
- Personalization within emails generates six times higher transaction rates
- Anniversary or birthday emails from brands have three times higher open rates than other emails
Here are four simple things you can do to make your email marketing effective:
1. Always Personalize Your Emails When You Can
Instead of sending the same old message to everyone, try to make your emails feel personal. Use your subscribers’ names and create a message about what they like. For example, if someone bought a product from you, suggest similar items they might enjoy. Personalized emails get opened more often and lead to better engagement.
2. Write Attention-Grabbing Catchy Subject Lines
Your subject line is the first thing people see, so make it count! Keep it short and captivating. You can make your readers curious or use FOMO (Fear of Missing Out) headlines to encourage them to open your email.
3. Make Sure You Have a Clear Call-to-Action (CTA)
Every email should tell readers what you want them to do next. Whether it’s to buy something, sign up for an event, or do any specific tasks, make sure it’s clear and easy to follow.
4. Segment Your Email List
Not everyone on your list is the same, so why send them the same email? Segment your list based on interests or behaviors. This way, you can send targeted messages that feel relevant to each group. For example, send one email to past customers and another to new subscribers with helpful info.
If you think email marketing is pointless, you may just be overlooking these critical strategies. By implementing these strategies, you can transform your email campaigns into powerful marketing tools.
Do you want to improve your email marketing strategy?
If you found this blog helpful, share it with others who may be struggling with their email marketing efforts! For personalized assistance or collaboration, feel free to DM me at @ruven.shilpakar. Let’s work together to make your email marketing a success!
